T3 Blog

As Women’s History Month prompts reflection on leadership and progress, the 2026 Swanepoel Power 200 highlights top female executives driving industry transformation

Closing the deal is only the beginning. Whether you are the acquiring brokerage or the firm being acquired, the long-term success of the transaction depends on how well the two organizations integrate.

The era of Artificial Intelligence experimentation in organized real estate (ORE) is quickly giving way to a new strategic reality. AI is no longer simply an emerging technology; it is becoming an operational expectation

MLSs are engaging T3 Sixty to introduce and pilot the Intelligence-Based Advocacy (IBA) program at the local level. Through targeted training and peer-to-peer programs, we provide the tools to understand the 'why' and execute the 'how'.

2026 Real Estate Almanac from T3 Sixty reveals first drop below key symbolic thresholds

Stay at the forefront of the residential real estate industry by exploring the events that shape its future. These gatherings are essential for leaders committed to learning, innovation and strategic networking.

The evolution of "blended" organizations, those unique entities where local REALTOR® associations and MLSs operate under a single roof, has reached a critical crossroads

Today, hiring is no longer about filling a seat, it is a strategic pivot. From the shift toward outcome-driven results to the rising demand for industry intelligence, here is how the rules of talent and recruitment have changed for 2026.

Artificial intelligence is no longer a theoretical conversation in real estate. The question for brokerage leaders is not whether to engage — it is how to implement AI in ways that create measurable operational value.

Most real estate brokers say they want to grow. What they often mean is adding more agents. But when agents are leaving at the same rate they are joining, that is not growth. It is churn with better marketing.

The 2026 Real Estate Almanac has identified a group of powerful and influential leaders beyond the residential real estate industry

This T3 Sixty ORE executive flash poll is designed to capture directional, executive-level insights from REALTOR® association and MLS leaders on several forward-looking topics.

Recognized by Marquis Who’s Who as a Top Executive for his distinguished leadership in shaping research-driven strategy across residential real estate, Stefan J. Swanepoel has spent more than four decades influencing how industry leaders interpret change.

A strategic plan isn’t the hard part. The hard part is getting to clarity in a noisy and quickly changing environment and then turning that clarity into action that leaders and stakeholders can follow, support and sustain in a meaningful way

Consolidation, capital and control over listings fueled big changes in the annual SP 200. But one thing didn’t change: Robert Reffkin’s grip on the top spot.

The Swanepoel Power 200 list reveals the leaders reshaping the industry. Five executives are making their debut in the SP 200 top 10, including NAR CEO Nykia Wright.

Five new leaders enter the top 10 as consolidation, platform strategy and listing control redefine real estate’s power structure

The brokers are already scared to death of additional lawsuits, so it’s not great from a business certainty perspective,” said Jack Miller, President of T3 Sixty.

As brokerages complete their year-end financial reviews, many leaders are confronting a difficult reality: profitability isn’t where they expected it to be and in some cases, it’s missing altogether.

Marquis Who's Who Honors Stefan Swanepoel for Distinguished Leadership in Shaping Research-Driven Strategy Across Residential Real Estate

"It's hard to take out the king," Jack Miller, the president and CEO of T3 Sixty. "Whatever the challenge of the week is for Zillow, I still think they're such a powerful player."

The decision to sell a real estate brokerage is one of the most pivotal moments in a broker-owner's career. It is a crossroads where financial outcomes, personal identity, organizational legacy and years of hard-earned equity converge.

Succession planning is no longer a distant conversation — it's a present-day business imperative.

The most important leadership lessons emerging from today’s real estate executives have surprisingly little to do with the market itself.

Watch the conversation as T3 Sixty’s Clint Skutchan explains the “beauty” of the MLS system and offers survival tips for organizations under pressure.

If you lead a real estate brokerage, the next 60 days will define your next 12 months.

Real estate brokerages are facing a margin crisis. Industry-wide profit margins have steadily eroded during the past five years, who’s to blame?

In the ever-evolving landscape of the event planning world, the implementation of tariffs has become a significant factor that event organizers must contend with

Are you ready for the upcoming conference season? We've got you covered! Download the residential real estate events calendar for the second half of the year and start planning now.

Five immersive activations that will reshape the event landscape in the coming years.

With event costs on the rise, here are 10 tips to save you money! Plus FREE Budget Downloads!

Are you ready for the upcoming conference season? We've got you covered! Download the residential real estate events calendar for the first half of the year and start planning now.

As we look ahead to the future of the events industry, event planners and marketing managers must adapt to the rapidly evolving landscape.

The job search can be daunting, especially in today's competitive market. But by avoiding some common pitfalls, you can position yourself to land the job you deserve.

Artificial Intelligence (AI) is transforming the way we captivate audiences, and it's time to leverage this powerful technology.

Finding and hiring the best people for an organization is critical to growing a vibrant company and fostering a productive culture.

In today's fast-paced business landscape, effective event marketing can be the game changer you need.

In an era defined by digital connectivity and constant distractions, capturing and maintaining audience engagement has become one of the most pressing challenges facing event marketers.

Our recent survey, conducted ahead of the National Association of REALTORS® Midyear Conference, delved into industry sentiments regarding NAR’s performance post-settlement.

Event marketing is a dynamic and multifaceted discipline that requires careful budget management and a focus on delivering measurable return on investment (ROI).

Leaders are often so focused on finding great talent that they forget that once they make a great hire, they need to keep them. This requires starting out on the right foot and staying there.

There are many attributes that come to mind when thinking about leaders: intelligent, focused, passionate, strategic, ambitious, disciplined and determined.

We're thrilled to unveil the 56 semifinalists for the inaugural T3 Fusion Website Rankings! 🏆

In today’s competitive hiring landscape, it is important to identify your company’s uniqueness. It’s easy. Just follow these four simple steps:

In the dynamic and competitive real estate industry, a compelling brand narrative is crucial. A well-crafted brand story can set your real estate brokerage or team apart, build trust and establish a loyal customer base.

Job skills aren’t always obvious and can be difficult to screen for during a standard interview. Incorporating an experiential assignment into the hiring process can be a game changer.

While hiring is a critical part of building a business or company, part of the success equation is to continue developing people once they have joined you.

In the dynamic and competitive landscape of the real estate industry, staying ahead requires a strategic and proactive approach.

After a tumultuous year for NAR and the industry, membership in the nation's largest trade organization is headed for its first yearly drop in over a decade.

OneKey MLS is acquiring Mid-Hudson MLS, bringing its membership to nearly 50,000.

Opening with the collision effect of 300 people all networking at the T3 Tech Summit, hear from the T3 Technology Consulting team as they walk through highlights of the event.

This is the first episode of T3 Sixty Digital Java Jive. T3 Sixty Technology Consulting follows a “North Star” of helping brokerages improve their company dollar, which will be an underlying thread to this series.

In this episode we take on "tech fatigue" and steer into how after the implementation of one more SaaS element it can produce the comment, “Our agents can't take any more” And we address how to get your arms around it.

M & A and how to position yourself as small tech companies become part of larger companies, or multiple small companies join forces together by merging..

Today we're going to talk about Lead Generation – including the discovery that agents don't actually want leads, they want appointments. We will grapple with the shear mass of 200 million annual available leads and how you can manage the process .

Have you considered what Talent opportunities are out there to help improve your team? My suggestion is do it, and do it now.

Compare similar technology systems in categories such as CRM, lead response, and integrated back office. At this event, you can compare and learn how each would work within your tech environment and even see some of them in a pitch battle .

Unlock Q4 potential with actionable strategies for brokerage leaders. Utilize key metrics for targeted planning, partake in community outreach, and arm agents with effective tactics. Lay the groundwork for a prosperous 2024.

To put the ever-evolving real estate industry into perspective, T3 Sixty has identified a framework for the major innovations and developments as they have occurred over time in what it terms real estate brokerage stages.

Luxury real estate has long been an attractive market for brokerages as it experiences less volatility and offers higher margins than other segments of the industry. This piece highlights some of the recent data from the segment.

More than 90% of prospective home sellers face taking on a higher-rate mortgage today when purchasing their next home or simply staying put. This lock-in effect contributes to the shortage of inventory, which hampers buyers and dampens home sales.

The Real Brokerage is the nation’s fastest-growing brokerage. This article dives into some of the elements of its model that have contributed to its rapid rise into the U.S.’s 18th largest brokerage

In the real estate industry, a lot of time is spent talking about recruiting strategies. Retention is often a secondary priority, put on the back burner until companies begin experiencing high levels of attrition.

In this Mega 1000 breakout, T3 Sixty analyzes the 2023 Mega 1000 by average 2022 transaction side price and placed them into the following three categories: Entry Level, Mid-Market and Luxury.

Determining the number of real estate brokerages is not straightforward, but is an important exercise to understand the market.

The 2023 Mega 1000 reveals how production continues to concentrate among the nation’s largest brokerages. This article presents a digest of the data behind that trend.