SaaS keeps on coming
In this episode we take on "tech fatigue" and steer into how after the implementation of one more SaaS element it can produce the comment, “Our agents can't take any more” And we address how to get your arms around it. There is expected to be up to a 60% increase in spend on these systems next year. We look at how a brokerage may have 20 tools and potentially 20 data repositories to keep in order. There is a way to make sensible integrations of all this high value user data on website activity, email interactions, social media interactions, and other actionable insights – and to manage it well.