See What’s Next: The 2027 Swanepoel Trends Report

The residential real estate industry's most closely followed forecast returns for its 22nd year. Every year, the Swanepoel Trends Report clarifies for forward-thinking real estate leaders, brokers and agents what’s around the corner. T3 Sixty produces this report at a moment when brokerage profitability, artificial intelligence, and buyer and seller behavior are all shifting at once, not in sequence.

“The Swanepoel Trends Report asks the same demanding questions each year: What is shifting the way real estate brokerage will operate in the future, and how does one prepare for it?" said Stefan Swanepoel, founder and executive chairman of T3 Sixty. "Firms that understand this will set the pace for 2027 and 2028. Firms that do not will spend years reacting to it. The Trends Report is the only annual roadmap that informs leaders of the most likely scenarios and outcomes.” 

Artificial intelligence runs through every chapter, but the report has moved past the now-settled question of adoption. This year, the report focuses on the widening gap between firms that have AI and firms that have turned it into durable, measurable advantage — the difference between owning the tool and owning the outcome. In total, the report identifies and explains 10 significant forces changing the industry.

“The report is built to be acted on, not just read,” said Stephanie Reid-Simons, editor-in-chief of the Swanepoel Trends Report and executive vice president of media at T3 Sixty. “Every chapter ties a trend to a decision, so brokers, agents, MLSs and associations can head into 2027 with a clear view of what’s ahead.”

Preorders are open now at t3trends.com and include the 2027 report in digital and print, access to T3 Sixty’s T3 Trends research library and an annual subscription to Real Estate News (new subscribers only). It’s available individually or through group access, so brokerages, MLSs and associations can put it in the hands of their whole leadership team and membership at once.

About T3 Sixty

T3 Sixty is the leader in management consultancy and research in the residential real estate industry. Now in its 28th year of operation, the company is also the leading publisher of many annual reports, including the Swanepoel Trends Report, Swanepoel Power 200 and the Real Estate Almanac. For more information, visit www.t3sixty.com.