T3 Blog

Massive industry consolidation, evolving brand identities and shrinking agent movement have created internal uncertainty that stalls growth far more than outside competition.

The 2027 AE Leadership Academy, a program designed exclusively for Realtor® association staff and executives who want to grow and develop progressive associations in the rapidly changing real estate world, has opened for registration.

Managing a smaller real estate association comes with a distinct set of opportunities and challenges. While smaller organizations often operate with leaner staff, they also possess a unique edge.

Six promotions and new executive deepen the company’s bench across brokerage, mortgage banking, organized real estate, talent and technology

Grounded in real-world leadership experience, these five foundational questions ensure your next tech investment delivers real value.

Market shifts and corporate rollups are pushing brokerages into an identity crisis. Here is how to reclaim your distinct edge and keep top producers.

In 2015 the National Association of Realtors hired Stefan Swanepoel to do something trade groups almost never do: write down, in plain language, every serious way their own industry could fail. He found fifty.

T3 Sixty has introduced T3 ANCHOR (AI Navigation, Compliance, Human Oversight, Roadmap), a structured advisory program that prepares brokerage leaders to move from scattered AI experiments to a structured roadmap.

“There are new tools, systems and business models that are going to pressurize the historical way that we’ve done business. And we don’t think that’s going away.”

"I don’t know that it necessarily means savings for the consumer," Jack Miller, president and CEO of T3 Sixty, an Austin, Texas-based residential real estate consulting and research firm, said of the industry’s adoption of AI.

Association and MLS executives know that the summer is anything but a lull. This is the quiet window where we must shift our focus from day-to-day execution to future-proofing.

Independent brokerages are navigating a complex market. On one side, rapid industry consolidation continues to shrink competitive boundaries. On the other, agile cloud platforms leverage massive economies of scale to lure top-producing talent.

Brokerage leaders are no longer passively waiting to see what the market hands them; they are actively driving the collective findings that will push the entire industry into the AI world.

In residential real estate, a traditional division of labor exists. Brokerage leaders naturally focus on consumer emotion. The structural financial mechanics of the transaction become "the mortgage team's problem."

A successful event starts with a realistic budget. Whether you're planning a conference, client event, gala, fundraiser or company celebration, knowing where your money is going helps prevent surprises and keeps spending aligned with your goals.

Agents Don't Need a Better Split. They Need a Better Path to Business.

New event from T3 Sixty invites early-stage proptech companies to present to real estate's leading technology buyers and investors

Why leading MLSs and REALTOR® associations are investing in industry news access as a strategic benefit.

Our latest ORE Flash Poll reveals a 32-point gap between concern and readiness

Four hundred executives gathered in Orlando to confront the fault lines running through the MLS and association ecosystem — and left with a clearer map of what comes next.

There’s a quiet truth most organized real estate leaders already know: The best 2027 doesn’t start in January 2027. It starts in the conversations, decisions and budget lines being shaped right now

GBBR CEO John sits down with Jack Miller, President & CEO of T3 Sixty, for a wide-ranging, no-holds-barred conversation about where the real estate industry is headed and what associations, brokerages and agents need to do right now to survive and thrive.

From data ownership and market differentiation to the growing opportunity in Hispanic homeownership. The insights from this year are worth your attention.

Most broker owners are not losing agents over money or tools. They are losing them in the first five minutes of the conversation.

T3 Sixty’s rankings highlight widening performance gaps among leading brokerages

As Women’s History Month prompts reflection on leadership and progress, the 2026 Swanepoel Power 200 highlights top female executives driving industry transformation

Closing the deal is only the beginning. Whether you are the acquiring brokerage or the firm being acquired, the long-term success of the transaction depends on how well the two organizations integrate.

The era of Artificial Intelligence experimentation in organized real estate (ORE) is quickly giving way to a new strategic reality. AI is no longer simply an emerging technology; it is becoming an operational expectation

MLSs are engaging T3 Sixty to introduce and pilot the Intelligence-Based Advocacy (IBA) program at the local level. Through targeted training and peer-to-peer programs, we provide the tools to understand the 'why' and execute the 'how'.

Stay at the forefront of the residential real estate industry by exploring the events that shape its future. These gatherings are essential for leaders committed to learning, innovation and strategic networking.

Today, hiring is no longer about filling a seat, it is a strategic pivot. From the shift toward outcome-driven results to the rising demand for industry intelligence, here is how the rules of talent and recruitment have changed for 2026.

Artificial intelligence is no longer a theoretical conversation in real estate. The question for brokerage leaders is not whether to engage — it is how to implement AI in ways that create measurable operational value.

Most real estate brokers say they want to grow. What they often mean is adding more agents. But when agents are leaving at the same rate they are joining, that is not growth. It is churn with better marketing.

As brokerages complete their year-end financial reviews, many leaders are confronting a difficult reality: profitability isn’t where they expected it to be and in some cases, it’s missing altogether.

The decision to sell a real estate brokerage is one of the most pivotal moments in a broker-owner's career. It is a crossroads where financial outcomes, personal identity, organizational legacy and years of hard-earned equity converge.

In the ever-evolving landscape of the event planning world, the implementation of tariffs has become a significant factor that event organizers must contend with

Are you ready for the upcoming conference season? We've got you covered! Download the residential real estate events calendar for the second half of the year and start planning now.

Five immersive activations that will reshape the event landscape in the coming years.

With event costs on the rise, here are 10 tips to save you money! Plus FREE Budget Downloads!

Are you ready for the upcoming conference season? We've got you covered! Download the residential real estate events calendar for the first half of the year and start planning now.

As we look ahead to the future of the events industry, event planners and marketing managers must adapt to the rapidly evolving landscape.

The job search can be daunting, especially in today's competitive market. But by avoiding some common pitfalls, you can position yourself to land the job you deserve.

Artificial Intelligence (AI) is transforming the way we captivate audiences, and it's time to leverage this powerful technology.

Finding and hiring the best people for an organization is critical to growing a vibrant company and fostering a productive culture.

In today's fast-paced business landscape, effective event marketing can be the game changer you need.

In an era defined by digital connectivity and constant distractions, capturing and maintaining audience engagement has become one of the most pressing challenges facing event marketers.

Our recent survey, conducted ahead of the National Association of REALTORS® Midyear Conference, delved into industry sentiments regarding NAR’s performance post-settlement.

Leaders are often so focused on finding great talent that they forget that once they make a great hire, they need to keep them. This requires starting out on the right foot and staying there.

There are many attributes that come to mind when thinking about leaders: intelligent, focused, passionate, strategic, ambitious, disciplined and determined.

We're thrilled to unveil the 56 semifinalists for the inaugural T3 Fusion Website Rankings! 🏆

In today’s competitive hiring landscape, it is important to identify your company’s uniqueness. It’s easy. Just follow these four simple steps:

Job skills aren’t always obvious and can be difficult to screen for during a standard interview. Incorporating an experiential assignment into the hiring process can be a game changer.

While hiring is a critical part of building a business or company, part of the success equation is to continue developing people once they have joined you.

M & A and how to position yourself as small tech companies become part of larger companies, or multiple small companies join forces together by merging..

Today we're going to talk about Lead Generation – including the discovery that agents don't actually want leads, they want appointments. We will grapple with the shear mass of 200 million annual available leads and how you can manage the process .

Opening with the collision effect of 300 people all networking at the T3 Tech Summit, hear from the T3 Technology Consulting team as they walk through highlights of the event.

In this episode we take on "tech fatigue" and steer into how after the implementation of one more SaaS element it can produce the comment, “Our agents can't take any more” And we address how to get your arms around it.

This is the first episode of T3 Sixty Digital Java Jive. T3 Sixty Technology Consulting follows a “North Star” of helping brokerages improve their company dollar, which will be an underlying thread to this series.

Have you considered what Talent opportunities are out there to help improve your team? My suggestion is do it, and do it now.

Compare similar technology systems in categories such as CRM, lead response, and integrated back office. At this event, you can compare and learn how each would work within your tech environment and even see some of them in a pitch battle .

Unlock Q4 potential with actionable strategies for brokerage leaders. Utilize key metrics for targeted planning, partake in community outreach, and arm agents with effective tactics. Lay the groundwork for a prosperous 2024.

To put the ever-evolving real estate industry into perspective, T3 Sixty has identified a framework for the major innovations and developments as they have occurred over time in what it terms real estate brokerage stages.

Luxury real estate has long been an attractive market for brokerages as it experiences less volatility and offers higher margins than other segments of the industry. This piece highlights some of the recent data from the segment.

More than 90% of prospective home sellers face taking on a higher-rate mortgage today when purchasing their next home or simply staying put. This lock-in effect contributes to the shortage of inventory, which hampers buyers and dampens home sales.

The Real Brokerage is the nation’s fastest-growing brokerage. This article dives into some of the elements of its model that have contributed to its rapid rise into the U.S.’s 18th largest brokerage

In the real estate industry, a lot of time is spent talking about recruiting strategies. Retention is often a secondary priority, put on the back burner until companies begin experiencing high levels of attrition.

In this Mega 1000 breakout, T3 Sixty analyzes the 2023 Mega 1000 by average 2022 transaction side price and placed them into the following three categories: Entry Level, Mid-Market and Luxury.

Determining the number of real estate brokerages is not straightforward, but is an important exercise to understand the market.

The 2023 Mega 1000 reveals how production continues to concentrate among the nation’s largest brokerages. This article presents a digest of the data behind that trend.