Recruiting Needs to Evolve
Agents Don't Need a Better Split. They Need a Better Path to Business.
Shari Pesa
VP, Brokerage Consulting
Shari Pesa brings more than 20 years of sales, leadership, and brokerage growth expertise to her role as vice president, brokerage consulting at T3 Sixty. She previously served as vice president of strategic growth for Anywhere Holdings Corp., where she worked across leading brands including Coldwell Banker and Sotheby’s International Realty.
Her expertise spans recruiting strategy, sales leadership, mergers and acquisitions, financial benchmarking, value proposition development, profitability and professional training. A Harvard-trained negotiator, Shari is known for turning complex growth strategies into practical execution plans that help leaders recruit better, grow stronger and compete more effectively.
She has spoken on behalf of leading real estate brands at domestic and international events, sharing insights on brokerage growth, profitability, transformation and the evolving expectations of today’s real estate professionals.
Posts by Shari Pesa
The Strongest Brokerage Value Proposition Has to Get These 3 Things Right
Most broker owners are not losing agents over money or tools. They are losing them in the first five minutes of the conversation.
Growth Is Not Recruiting. It Is Retention.
Most real estate brokers say they want to grow. What they often mean is adding more agents. But when agents are leaving at the same rate they are joining, that is not growth. It is churn with better marketing.
The Most Important 60 Days of Your Year: Strategic End-of-Year Planning & Budgeting
If you lead a real estate brokerage, the next 60 days will define your next 12 months.