In the Press 2016

2016 Announcements

Press (2016)

Press (2016)

November 09, 2016

4 Ways Storytelling Can Make Your Personal Brand Pop

There were many reasons for the company’s success throughout the years, but one important factor was the use of storytelling to elevate the personal brand behin...

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October 19, 2016

The Amazon Effect: 3 Strategies to Start Killing it in Your Category

The retail landscape is changing, and it all can be traced back to a phenomenon dubbed the Amazon effect. This trend, in which online retailers are cutting into...

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October 18, 2016

The Lead-Generation Technique You Probably Haven’t Thought Of

Creating helpful and relevant gated content can give your business a boost in terms of sales. Pieces of gated content like white papers or case studies can be a...

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August 08, 2016

Machine Learning Is Redefining Real Estate Search

By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavai...

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July 26, 2016

How Executives Can Navigate the ‘Old Meets New’ Mindset of Tech Disruption

Technology’s forward movement is nothing new. It’s simply a question of whether you will allow it to disrupt you or whether you can ride the wave and make it wo...

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July 21, 2016

Language Barrier: How Words May Impede Problem-Solving

Positive words can’t completely solve a problem. They certainly can, however, help a message be better received. Let your words be confident, energetic, committ...

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July 07, 2016

Real Estate Search Redefined

By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavai...

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May 31, 2016

How VC Funding Is Transforming the Real Estate Industry

The real estate brokerage business is one of America’s last cottage-type industries. In 2015, the Association of Real Estate License Law Officials (ARELLO) esti...

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May 16, 2016

How Entrepreneurs Can Use Predictive Analytics to Ride the House-Surfing Wave

When Zillow launched its website and Zestimate system a decade ago, home-buying veered onto a new track: Consumers felt empowered with the abundance of informat...

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April 23, 2016

3 Standards Necessary for Increased Smart Home Security

The world is getting smarter, and houses are no exception. With nearly 80 per cent of Millennials rallying around smart home technology, the industry is project...

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April 15, 2016

Commissions of 6 percent for home sales once were the norm. That’s changing.

In 2015, the National Association of Realtors’ “DANGER” report — which stands for the Definitive Analysis of Negative Game Changers Emerging in Real Estate, wri...

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April 08, 2016

Marketing to Millennials Comes Down to 3 Simple Practices

Millennials are on the minds of almost everyone these days. Employers are trying to attract and retain them, political candidates are trying to win their votes,...

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April 04, 2016

Report identifies 36 dangers to the real estate industry

A report commissioned by CREA tells Canadian real estate professionals not to be paranoid and then identifies 36 potential threats to real estate salespeople, b...

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March 28, 2016

5 Ways to Effectively Improve Conversion Rates

Generating a consistent flow of leads may sound like an ideal scenario. It’s a good indication your marketing efforts are attracting your target audience’s atte...

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March 23, 2016

3 Ways to Disrupt an Industry Before Someone Else Does

With the rapid evolution of technology and its immersion into nearly every industry and facet of our lives, change is inevitable and innumerable. But historic m...

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February 05, 2016

A Community for people with Ideas

Ideanmensch talks with Stefan Swanepoel, chairman and CEO of the Swanepoel T3 Group....

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January 25, 2016

8 emerging technologies that will change real estate

Your mobile device, digital signatures and social media have already brought about dramatic changes in the real estate industry. Stefan Swanepoel, a bestselling...

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