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4 Ways Storytelling Can Make Your Personal Brand Pop

There were many reasons for the company’s success throughout the years, but one important factor was the use of storytelling to elevate the personal brand behind it. Storytelling isn’t the cornerstone of leadership, but it often enables leaders to connect with an audience in ways normal forms of communication fall short. CEOs like Kelleher, Richard Branson of Virgin Airlines and Steve Jobs of Apple are known for the ease with which they tell stories…

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