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2021 Swanepoel Trends Report prepares brokers for a year like no other

T3 Sixty, the residential real estate brokerage industry’s leading management consulting and research firm, has released its 16th annual examination of the residential real estate brokerage industry’s top trends in the award-winning annual Swanepoel Trends Report (STR). In over 200 pages, the book’s 2021 edition analyzes the biggest trends forcing all brokerages to reevaluate their business models and revamp their offerings to meet 2021, their most important year yet.

The report, available in a digital edition for the first time (including an audio version), explores how brokerages can grow their profits with a focus on ancillary business opportunities and by building a lead-generation and -conversion machine. In addition, it provides an analysis of Covid-19’s impact on the brokerage business now and into the future, how the Clear Cooperation Policy is impacting brokerages and MLSs, insight into the nation’s looming housing affordability challenge, a full picture of the industry’s franchise landscape, how two of the industry’s most powerful companies have instigated and responded to massive industry change, and how the industry can and should become more diverse.

“Peering into and analyzing 2021 and beyond, as we spend a lot of time doing, the world looks much brighter, more connected, and hopefully more diverse,” said Stefan Swanepoel, chairman and CEO of T3 Sixty and the report’s editor-in-chief. “This report provides our thoughts, as much details as we can provide at this stage and our suggestions on how to take advantage of what’s next.”

In its 16 years, the STR has forecast reactions to technology, venture capital, iBuying and many, many more trends. In what cumulatively totals over 2,500 pages of data and analysis, it has become the most sought-after analysis in real estate. In addition to a digital option for the first time this year, readers can also listen to it in audio form.

With a foreword by Robert Reffkin, co-founder and CEO of Compass, the STR provides the industry the perspective it needs to adapt to a shifting industry. “As technology has reshaped the world, agents have turned to external providers to help them run their business, whether it’s their assistants, third-party marketing firms, CRM vendors, their MLS, mobile apps, or their real estate coaches,” Reffkin says.

The residential real estate industry has proved amazingly resilient thanks to the lowest mortgage rates in 50 years and the changing needs of homebuyers. Hunkered down in their homes like most of America when Covid-19 erupted in the U.S. in late March, brokers and agents accelerated the use of technology on all levels, and the industry matured.
Top industry leaders and key decision-makers have preordered thousands of copies. Purchase a print copy here. With each purchase, readers get complimentary digital access to the 2021 report, including an audio version, for 90 days.

About T3 Sixty
T3 Sixty is a trusted advisor and management consultancy in the residential real estate brokerage industry. Clients include franchisors, brokerages, Realtor associations, MLS organizations and technology companies. Whether reorganizing, expanding or innovating, leaders and entrepreneurs rely on T3 Sixty’s extensive experience and objective, analytical research to effect intelligent change. For more, visit

T3 Sixty – Trusted business advisors and management consultants.

Part of the T3 Sixty family of companies.

© T3 Sixty 2023. Enabling Intelligent Change.
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