What’s coming in the 2020 STR and what you should do

The residential real estate brokerage industry is moving at light speed, which makes reading the annual Swanepoel Trends Report (STR), now in its 15th year, even more crucial.

Each year in the report, T3 Sixty analyzes the most significant strategies, shifts and new business models shaping the industry for the next 18 to 24 months. It is 800 of hours of research, facts and figures distilled into one 200-page summary.

"If you are really serious about residential real estate, this is the single best read to better understand the what, why and how of our industry," says Stefan Swanepoel, New York Times best-selling author and co-author or over 45 books and studies.

This year, the National Association of Real Estate Editors, the real estate industry's media association, awarded the 2019 Swanepoel Trends Report as the best real estate book of the year as the winner of the Bruss Real Estate Book Contest, the association's top book prize.

"The goal," says Paul Hagey, Executive Editor of the Swanepoel Trends Report, "is to provide brokers and executives an intelligent, well-researched, strategic overview of the biggest forces impacting the industry so they can make smart, informed decisions for their companies' future."

In a partial early sneak peek, Swanepoel and Hagey preview three key topics the T3 Sixty team is currently scrutinizing:

  1. Funding. PropTech. Outside Investments — Everyone knows big money is flowing into residential real estate. We check under the hood and will share how the machine works.
  2. Class-action. Antitrust. Lawsuits. DOJ — As an industry we have been down this road before. Will this time be different? We're analyzing who may be impacted and to what extent.
  3. An iBuyer fever is sweeping the industry. It's time for a deep dive on the phenomenon, where it is, where it's headed and what it all means for brokerages.

We have a few months yet before publication, but we’re heads down working on the 2020 report.

The 2020 STR will be released on Dec. 2, 2019, but we still need 500 hours to complete an in-depth examination and analysis so we can bring you the best, relevant, objective and accurate information possible.

Starting in September you will be able to preorder the report, which is smart because T3 Sixty never reprints any of its studies, and we sell out — which happens for most of our work — that's it. You will have missed the year's best resource.

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