Strategic Intent: The Difference Between Success and Failure

If you’re serious about the success of your real estate brokerage or team, you need to define your company’s “strategic intent.” It’s the second step in the T3 Fellows process, right after performing a competitive assessment.

The strategic intent is your intended outcome and vision for the company. It helps leaders stay focused in the short- and long-term, and it helps staff and agents work towards a consistent goal. Learn more about how it differs from a strategic plan in this article from Harvard Business Review.


Learn more about strategic intent at our webinar on Wednesday June 27 at 1pm EST/10am PST. Register now.


Despite its importance, you’d be surprised how few real estate leaders put time into crafting their strategic intent. It takes time and self-reflection to craft a strong strategic statement, and this dissuades many from doing the work.

But no matter the challenges, clear strategic intent can be the difference between success and failure. It’s exactly why we created T3 Fellows: to help real estate leaders understand and implement this process, holding them accountable for creating their own success.

Here are 6 steps you can take to help make your vision real.

  1. Specify your strategic intent
  2. Create a roadmap that determines how each step leads to the next
  3. Define hurdles and risks: what could go wrong?
  4. Implementation of your plan
  5. Create your backup plans. What is your Plan B or C if Plan A is not enough?
  6. Determine who is accountable for what

Learn more about this process at our webinar on Wednesday June 27 at 1pm EST/10am PST. Register now.


This is the second webinar in a series to help broker/owners and large team leaders take their organizations to higher levels of profitability. To view the first webinar, Competitive Assessment, click here.

You can go it alone, or we can help you implement change quickly and with more certainty. Learn more about the T3 Fellows program from T3 Sixty.

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