Real Estate Confronts Profitability (2003)


Real Estate has changed from a business where people skills were paramount and information was the sole property of the Realtor, to a business in which information is democratized and knowledge creation, as a service to the consumer, drives success. “Profitability,” the fifth in the “Real Estate Confronts” series, explores how real estate brokerages could become more profitable by re-margining their businesses.

This white paper was co-authored by Stefan Swanepoel and Dr. John Tuccillo.