2016 Swanepoel Trends Report
Below please find the top 10 trends analyzed in the 2016 edition (#10 being least impactful and #1 being most impactful) are listed below. This is as of the end of 2015 and the beginning of 2016.
Out of stockUpdated Publication
- Societal Changes: What Millennials Really Want in Housing
The largest home buying generation in history – millennials – have different views on homeownership. Their opinions are changing the current state of housing.
- Setting Appropriate Consumer Experiences
The issues that form the basis of collaboration between online property search and consumers.
- Lead Conversion: The New Rules of Competition
How brokers must reinvent themselves to manage the continuous shift of business from offline to online.
- Smart Homes: On the Doorstep of Something Smarter
The advancement information technology: the Internet, wi-fi, 4G networks and Internet of Things (IoT) devices are changing how we live in our homes.
- How Portals Worldwide are Reshaping the Real Estate Industry
The internet has created new opportunities for buyers and sellers. We detail the largest real estate portals around the globe.
- Independent Contractors: The Delicate Equilibrium
Two significant lawsuits have threatened real estate’s independent contractor status. We outline the decisions and how they affect the industry.
- Rebuilding the Real Estate Enterprise with Technology
Legacy systems are everywhere in real estate. We analyze how brokers, agents and teams could replace them and upgrade their digital world.
- Defend Your Turf with Predictive Analytics
Staying in control of your business becomes harder when the number of internet-connected devices explodes. Predictive analytics may be the best tool to help.
- How Organized Real Estate is Reinventing an Industry
NAR implemented two major initiatives in 2014. Will they work? We detail what they are and why NAR is doing them.
- Project Upstream: Disrupt Yourself
Brokers have drawn a line in the sand. They want back control. Now that a controversial listing database sitting “upstream” has been announced, we discuss if it could work.