Real Estate Confronts Agent Reviews (2014)
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Most agents are not getting business from Agent Reviews. But the ones who are are outperforming others by a wide margin. Download the free report and discover 32 pages of tips, tricks and information including: What are others doing right? What can you can do RIGHT NOW to build income using leads from Agent Reviews? What are the key trend components regarding reviews? Is there a shift in the way Real Estate views testimonials?
T3 Experts conducted a survey of real estate professionals on the topics of Agent Reviews and Lead Generation. The most significant findings are as follows:
- Performance Gap – A strong majority of those surveyed believe leads from Agent Reviews are (1) important (72% said they are), and (2) easy to convert (70% believe they are) – and yet only 35% have received at least one lead from Agent Reviews in the last 12 months. Agents need help implementing and better executing strategies relating to Agent Reviews.
- Social Surprises – Two of the top five most frequently named sources of leads from Agent Reviews are Social Media sites (Facebook at #2 and LinkedIn at #5). For some, investment in Social Media sites pays dividends.
- Winning Big – Those getting the most leads from Agent Reviews are getting them in large quantities (with 6% receiving 51 or more during the last 12 months). Payoffs can be substantial for those who make leads from Agent Reviews an intentional, integral part of their online strategy.
- Portal Power – The table below shows how the role of the portals grew as we moved up the success curve, from “Total Survey Results” to “Top Producers” (those with 51 sales during the last 12 months) to “Top Lead Generators” (those with 51 leads from Agent Reviews during the last 12 months). The greater the level of success in generating leads from Agent Reviews, the greater the role of the portals in the process.