2020 Swanepoel Trends Report


The single most valuable and comprehensive report and resource to help broker/owners and executives to understand the constant barrage of changes and how to be better prepared for the coming year.

The T3 Sixty team invests over 600 hours every year to create this annual 200-page encyclopedia examining the top 10 trends, innovations and new business models. The Reports provides simple clarifications, in-depth analysis, step-by-step guidelines and recommendations for brokers and agents.

The 2020 (15th edition) will be published on December 1, 2019.

Cover price $200
Pre-publication discounts on orders placed before 12.1.19

In stock

SKU: 2020-STR-2 Categories: ,

Here are some of the trends analyzed in the 2020 edition of the Swanepoel Trends Report.

iBuyer Revolution: How Professional Investors are Reshaping Real Estate
NOTE TO BROKERS: iBuyers are reshaping the real estate transaction landscape by pioneering increased finance in real estate. We chronicle how financing is reshaping the real estate brokerage industry, where things may be headed and how brokerages can best participate and stay relevant.

The Inside-Out of Real Estate’s Class Action Antitrust Suits
NOTE TO BROKERS, MLSs and ASSOCIATIONS: Several class-action antitrust lawsuits and a U.S. Department of Justice probe are rattling real estate: brokerages, MLSs, agents all will likely be affected by the results of these developments. We map the current landscape and provide possible outcomes and timeline.

The Real Estate Consumer Experience
NOTE TO BROKERS: Investors see the big opportunity to improve the real estate homebuying and selling experience and are betting billions of dollars that tech, new companies and models can improve it. We dive into five recent transactions.

Inside the Mind of Venture Capital
NOTE TO BROKERS, MLSs and ASSOCIATIONS: Outline the various types of investors and what types of investments each makes and what each wants/expects: venture capital, private equity, friends and family investors, tech accelerators.

The 2020 EKG: Tracking the Broker Pulse
NOTE TO AGENTS: Residential real estate brokers’ heart rates are quickening in these times of massive change and disruption driven by consolidation, shrinking margins and an unclear tech-powered future. Here’s what the top 1000 brokers are thinking and feeling.



“Comprehensive research and strategic planning are indispensable for future real estate success. The Swanepoel Trends Report represents the gold standard for third-party independent scholarship pertaining to this all-important process.”
Gino Blefari, CEOHSF Affiliates

“We greatly value the Swanepoel Trends Report. I have always felt the work is critically important to our industry because of the unique insights and desire to go beyond the metrics we all routinely look at. While there is quite a lot of industry discussion about disruptors, the impact of technology and the emergence of millennials, the report challenges us to think differently and offers unique ideas, suggestions and potential solutions.”
Charlie Young, President and CEO, Coldwell Banker Real Estate

“To hell with CNN, we should all turn to you for updates.”
Scott Stulich, Broker, Home Selling Assistance Platinum, Maryland

“The Swanepoel Trends Report is ‘the’ go-to book on what is happening within the industry, a great source of real information to help brokers and brands plan for what lies ahead. I have been a subscriber since inception. It gets better and better every year.”
Sherry Chris, President and CEO, Better Homes and Gardens Real Estate

“We are successful because of the decisions we make each day. The Swanepoel Trends Report isn’t just about the future – it’s about what is happening now. It challenges us to use this invaluable information to give us the ability to make it happen now. It is mandatory reading for our senior leadership. The research helps us all think about what needs to happen now and in the future.”
Helen Hanna Casey, CEO, Howard Hanna Real Estate Services

“The Swanepoel Trends Report is always one of my ‘go-to’ reference guides regarding future trends in the real estate vertical. Truly a phenomenal resource and one that provides great insight and value.”
Bob Goldberg, CEO, National Association of Realtors

“The Swanepoel Trends Report is the industry’s premier report regarding the key factors shaping the real estate business. It serves as a mirror to ensure that we continue to be a highly successful real estate company.”
Lennox Scott, Chairman and CEO, John L Scott Real Estate

“The market to come is anybody’s guess. However, your estimate and forecast hold the highest chance of being correct.”
Paul J. Wells, Broker and Owner, RE/MAX Northern Illinois

“The Swanepoel Trends Report sets the standard for research on industry trends. I keep a copy on my desk, which I utilize often and share with my leadership, members and staff.”
Bob Hale, CEO, Houston Association of Realtors