2019 Swanepoel Trends Report


The single most valuable and comprehensive report and resource to help broker/owners and executives to understand the constant barrage of changes and how to be better prepared for the coming year.

The T3 Sixty team invests over 600 hours every year to create this annual 200-page encyclopedia examining the top 10 trends, innovations and new business models. The Reports provides simple clarifications, in-depth analysis, step-by-step guidelines and recommendations for brokers and agents.

The 2019 (14th edition) will be published on December 1, 2018.

Cover price $200
Pre-publication discounts on orders placed before 12.1.18

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Here are some of the trends analyzed in the 2019 edition of the Swanepoel Trends Report.

As traditional brokerages grapple with implementing technology, and newer brokerages built from the ground up with it are rising fast. Success, and longevity, for modern brokerages depends on: the technology they implement, how well they implement it and how well things work together. The fourth industrial revolution has arrived.

Sorting through the marketing hype surrounding Artificial Intelligence (AI) can be complicated so the Swanepoel Trends Report decided to provide a clear explanation of AI, how it is already changing the real estate brokerage industry and how it will increasingly do so in the future.

Blockchain technology is immensely powerful. In this chapter, we define blockchain, the strengths and weaknesses of its potential real estate applications, and how it currently fits into the residential real estate brokerage. Consider this your ultimate guide to real estate and blockchain.

We are currently in the longest housing shortage in modern US history. Despite a thriving economy and intense buyer demand, sales are lagging. In this chapter, we discuss the forces shaping real estate’s low inventory, and the levers the industry, government, and others need to pull to alleviate the record low inventory period.

Brokerages have complicated relationships with agents and consumers. Over the years, both emerging technology and new brokerage business models have tested these relationships. In this chapter, we chronicle the weakening agent and consumer value proposition and propose some ways for brokerages to effectively address it.



“Comprehensive research and strategic planning are indispensable for future real estate success. The Swanepoel Trends Report represents the gold standard for third-party independent scholarship pertaining to this all-important process.”
Gino Blefari, CEOHSF Affiliates

“The Swanepoel Trends Report is one of the most important and influential analyses available in real estate. I always enjoy reading it, and it helps shape the future of our industry. Thanks to Stefan and the entire team for the hard work that goes into this report. Our industry is grateful for it.”
Spencer Rascoff, CEO, Zillow Group

“In my position, I need to always be looking around corners to see what’s coming next. The Swanepoel Trends Report is like having a mirror on the end of a ten-foot pole.”
Geoff Lewis, President, RE/MAX

“We greatly value the Swanepoel Trends Report. I have always felt the work is critically important to our industry because of the unique insights and desire to go beyond the metrics we all routinely look at. While there is quite a lot of industry discussion about disruptors, the impact of technology and the emergence of millennials, the report challenges us to think differently and offers unique ideas, suggestions and potential solutions.”
Charlie Young, President and CEO, Coldwell Banker Real Estate

“To hell with CNN, we should all turn to you for updates.”
Scott Stulich, Broker, Home Selling Assistance Platinum, Maryland

“The Swanepoel Trends Report is ‘the’ go-to book on what is happening within the industry, a great source of real information to help brokers and brands plan for what lies ahead. I have been a subscriber since inception. It gets better and better every year.”
Sherry Chris, President and CEO, Better Homes and Gardens Real Estate

“We are successful because of the decisions we make each day. The Swanepoel Trends Report isn’t just about the future – it’s about what is happening now. It challenges us to use this invaluable information to give us the ability to make it happen now. It is mandatory reading for our senior leadership. The research helps us all think about what needs to happen now and in the future.”
Helen Hanna Casey, CEO, Howard Hanna Real Estate Services

“The Swanepoel Trends Report always delivers. It provides important and insightful analysis of the trends, people and companies in the real estate business.”
Ryan O’Hara, CEO, Move, Inc.

“The Swanepoel Trends Report is always one of my ‘go-to’ reference guides regarding future trends in the real estate vertical. Truly a phenomenal resource and one that provides great insight and value.”
Bob Goldberg, CEO, National Association of Realtors

“The Swanepoel Trends Report is the industry’s premier report regarding the key factors shaping the real estate business. It serves as a mirror to ensure that we continue to be a highly successful real estate company.”
Lennox Scott, Chairman and CEO, John L Scott Real Estate

“The market to come is anybody’s guess. However, your estimate and forecast hold the highest chance of being correct.”
Paul J. Wells, Broker and Owner, RE/MAX Northern Illinois

“The Swanepoel Trends Report sets the standard for research on industry trends. I keep a copy on my desk, which I utilize often and share with my leadership, members and staff.”
Bob Hale, CEO, Houston Association of Realtors