2014 Swanepoel Trends Report


The top 10 trends analyzed in the 2014 edition (#10 being least impactful and #1 being most impactful) are listed below. This is as of the end of 2013 and the beginning of 2014.

See the current edition here.

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  1. Consumer Financial Protection Bureau
    The Consumer Financial Protection Bureau (CFPB) could potentially change real estate’s freedom. It’s too early to tell, but we analyze why concern is high.
  1. Do-It-Yourself Real Estate
    For Sale by Owner (FSBO) transactions have been around forever, but new threats of unbundling the home buying process could redefine the broker value proposition.
  1. Portals
    Zillow and Trulia have caused big shifts in real estate. We analyze how they will most likely affect the buying and selling of homes in the coming years.
  1. The Mobility of Connectivity
    Mobile usage in real estate search is only going to grow, and this will change the way we make things. We explain why and how.
  1. Multi-Listing Services
    The MLS is integral to the industry, but it constantly faces challenges. Now there is a communication gap between the provider and user.
  1. Branding
    The huge growth of portals redefines the most important brands in real estate. The biggest brands may be companies that don’t even sell homes.
  1. Trade Associations
    The National Association of Realtors is huge, slow to change and considered by many as outdated. Here are some ideas to shift an organization as large and complex as NAR.
  1. Brokerage Business Models
    As new technologies change the real estate landscape, the largest real estate brokerage companies and franchises also need to change. It seems most won’t.
  1. Changes and Innovations
    We explore three innovations that we think will have the most impact on the residential real estate brokerage industry over the next five years.
  1. The Future of the Business of Real Estate
    Trends predicted more than a decade ago are now here, and industry transformation has already begun. Change over the next decade will be huge.

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