2019 Swanepoel Trends Report
Here are some of the trends analyzed in the 2019 edition of the Swanepoel Trends Report.
4TH INDUSTRIAL REVOLUTION
As traditional brokerages grapple with implementing technology, and newer brokerages built from the ground up with it are rising fast. Success, and longevity, for modern brokerages depends on: the technology they implement, how well they implement it and how well things work together. The fourth industrial revolution has arrived.
WILL AI IMPACT REAL ESTATE
Sorting through the marketing hype surrounding Artificial Intelligence (AI) can be complicated so the Swanepoel Trends Report decided to provide a clear explanation of AI, how it is already changing the real estate brokerage industry and how it will increasingly do so in the future.
CRYPTO AND BLOCKCHAIN
Blockchain technology is immensely powerful. In this chapter, we define blockchain, the strengths and weaknesses of its potential real estate applications, and how it currently fits into the residential real estate brokerage. Consider this your ultimate guide to real estate and blockchain.
INVENTORY HOMEOWNERSHIP CRISIS
We are currently in the longest housing shortage in modern US history. Despite a thriving economy and intense buyer demand, sales are lagging. In this chapter, we discuss the forces shaping real estate’s low inventory, and the levers the industry, government, and others need to pull to alleviate the record low inventory period.
EVOLVING VALUE PROPOSITION
Brokerages have complicated relationships with agents and consumers. Over the years, both emerging technology and new brokerage business models have tested these relationships. In this chapter, we chronicle the weakening agent and consumer value proposition and propose some ways for brokerages to effectively address it.
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Gino Blefari, CEO, HSF Affiliates
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Spencer Rascoff, CEO, Zillow Group
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Geoff Lewis, President, RE/MAX
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Charlie Young, President and CEO, Coldwell Banker Real Estate
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Scott Stulich, Broker, Home Selling Assistance Platinum, Maryland
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Sherry Chris, President and CEO, Better Homes and Gardens Real Estate
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Helen Hanna Casey, CEO, Howard Hanna Real Estate Services
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Ryan O’Hara, CEO, Move, Inc.
“The Swanepoel Trends Report is always one of my ‘go-to’ reference guides regarding future trends in the real estate vertical. Truly a phenomenal resource and one that provides great insight and value.”
Bob Goldberg, CEO, National Association of Realtors
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Lennox Scott, Chairman and CEO, John L Scott Real Estate
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Paul J. Wells, Broker and Owner, RE/MAX Northern Illinois
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Bob Hale, CEO, Houston Association of Realtors