Swanepoel Trends Report

Broker/Owners, Team Leaders,
Executives – clarify what’s important!

The most anticipated report of the year: 2019 Swanepoel Trends Report*

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*Ships December 1, 2018

Topics in this year’s report include:

How Do You Win in the
New Brokerage Technology Landscape?

NOTE TO BROKERS: We explain, in layman’s terms, the new real estate brokerage tech landscape and how the real estate consumer funnel works in the tech world. Then, we provide strategies of what we think brokers should be doing and how they can use technology to improve their overall brokerage operations.

Will Artificial Intelligence
Replace Real Estate Agents?

NOTE TO AGENTS: Sorting through the marketing hype surrounding Artificial Intelligence (AI) can be complicated, so we decided to provide a clear explanation of AI, what it is and is not, how it is already changing the real estate brokerage industry and what you should be on the lookout for next.

How and When Will Blockchain Impact the Real Estate Industry?

NOTE TO ALL: As blockchain is a very new and developing concept, it is important that brokers and agents know what it is, how it works, and what the future opportunities are. We also explain cryptocurrency, fractional ownership, supply chain and asset management.


What Needs to be Done to Modernize Real Estate Data Standards?

NOTE TO BROKERS, MLSs and ASSOCIATIONS: The residential real estate brokerage industry has always been sluggish to change, and now the industry is paying the price. We discuss the industry’s data transmission needs, the necessity of data standards and what the specific steps are that need to be taken to move forward.

Are We Teetering on a
Homeownership Supply Crisis?

NOTE TO BROKERS AND AGENTS: Despite a thriving economy and intense buyer demand, sales are lagging. We are currently in the longest housing shortage in modern US history. We discuss the levers the industry, government and others need to pull to alleviate the record low inventory period.

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The Trends Report isn’t just about the future – it’s about what is happening now. It is mandatory reading for our senior leadership.

Helen Hanna Casey
Helen Hanna Casey, CEO, Howard Hanna Real Estate
The Swanepoel Trends Report is one of the most important and influential analyses available in real estate. It helps shape the future of our industry.

Spencer Rascoff
Spencer Rascoff, CEO, Zillow Group
The Swanepoel Trends Report is truly a phenomenal resource and one that provides great insight and value.

Bob Goldberg
Bob Goldberg, CEO, National Association of Realtors


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