About the Power 200
The SP200 (Swanepoel Power 200) is the definitive ranking of residential real estate’s top leaders produced and published annually by the Swanepoel T3 Group. To produce the report each year we invest over 400 hours of research, hold countless internal debates, perform a deep analysis of numbers and organizational charts, and candidly question what power actually means.
Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.
- Read more about the Power200 process here.
- Read below a note from the Editor-in-Chief.
- Read about T3 Sixty, the custodians of the SP200.
From the Editor-in-Chief
Power is an elusive concept. It is defined as “the ability or right to control people, companies or the industry.” But power and influence can exist even when they are not exercised.
The concept is not simple or straightforward, so you can just imagine the healthy debate involved in creating the Swanepoel Power 200 (SP200) each year. But we can agree that power is not a popularity contest. It is not based on a single statistic such as head count, office count or revenue. And it is never “pay to play.”
The SP200 is based on a great deal of research. Our team analyzes hun- dreds of bios, annual reports and transactional and sales volume data. We send hundreds of requests for additional information, personally verifying announcements, stats and actions that took place over the past year.
Then we spend several days in a room deliberating who, what and why. This year we invested over 400 hours to ensure that the SP200 is the most meaningful and accurate reflection of power and influence in the residential real estate brokerage industry.
This is art as much as it is science. If you have suggestions as to how to improve this process, please reach out to us.
And to all who were ranked on this year’s lists – as well as the thousands who were considered – we salute you and thank you for your contribution to the industry!
Enjoy the read,
T3 Sixty, LLC
Editor-in-Chief of the Swanepoel Power 200
New York Times and Wall Street Journal Bestselling Author
Editor-in-Chief, Swanepoel Power 200