Lindsay Dreyer: From “Midlife Crisis” to Significant Growth
Lindsay Dreyer opened City Chic Real Estate in 2011, and things were going well. For the next few years she was able to maintain consistent but slow growth. She was actively selling, and she was figuring things out on her own.
She was able to grow to 5 agents, but she was about to hit a “brokerage midlife crisis.” The combination of selling, managing and growing a company forced her to face an important decision: was she going to stay a broker/team hybrid or become a full-blown brokerage?
Even worse, she felt alone. She had no one to bounce ideas off of, or to make sure her “train was on the right track.” She knew she needed help, so she looked at programs that might be able to help her. Most were targeted to agents or had a one-size-fits-all approach. They weren’t right for her.
When she learned about T3 Fellows, the leadership development group for brokerage and team leaders who want to grow their businesses, it seemed like just the thing she was looking for. She joined the 12-month program in 2016.
And if the results are any indication, she made the right choice. Within 2 years of starting T3 Fellows, she had grown from 5 to 15 agents (+300%) and increased sales volume from $32M to $60M (+88%).
“T3 Fellows gave me growth hacks so that I didn’t have to figure things out on my own,” said Lindsay. “I was able to squeeze 3 to 4 years’ worth of experimentation into 1 year.”
The program helped her in 3 important ways:
- Mindset: She shifted from being a broker/owner who was actively selling, to thinking of her company as a true brokerage. She was able to get clear on what she wanted it to be, then was able to implement the right foundation with processes, systems and marketing. “T3 Fellows gave me the confidence to take it to the next level,” said Lindsay.
- Recruiting: Prior to T3 Fellows, she admits she had no recruiting strategy; she took people as they came through the door. With a well-defined value proposition, she was able to define her ideal agent and know which people she wanted to bring to her company. This was the main driver in increasing her agent count by 300%.
- Support: As the leader of an independent, woman-owned brokerage, it was hard for Lindsay to find peers she could talk to. She found the group component of the T3 Fellows program particularly helpful. She was able to tap into a community, build relationships, and realize that she, too, could establish the work/life balance she was looking for.
With the information gained from the program, she’s been able to achieve scale and profitability. More important, she’s gotten some of her life back. “T3 Fellows allowed me to build a strong foundation, and 2018 is the year we launch off that platform. While we had growth over the past two years, we’re just getting started.
“The sky’s the limit,” said Lindsay.
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