T3 Fellows is a 12-month program designed to support you in building your specific business. Below, you will find some sample curriculum modules. Each module includes all the materials and worksheets needed to complete its focus. The program’s full module suite is designed to help participants successfully complete all program objectives.
Module 1: Discovery
Participants determine the improvements they will work on during the T3 Fellows program. By documenting their current systems, marketing assets, people and financial information, the participant gets a true understanding of their company’s landscape, and it provides T3 Fellows Advisors with information for consulting conversations and analysis.
Module 2: Strategic Intent
Participants set their goals for developing their real estate business. Important questions like exit strategy, financial outcomes and overall strategic vision are addressed in this module. They will also develop a plan to mitigate risks and create alternative plans to ensure that their goals will be reached.
Module 3: Goal-Setting
Participants formulate goals for production, financial and recruiting and will define the projects the want to complete within the following year. Each participant will learn how to set realistic production, recruiting and financial goals. They will also lead agents in their own goal-setting activity and specify the projects that are critical to achieving goals.
Module 4: Competitive Assessment
Participants assess their company and its offers versus the competition. The end result is a competitive analysis document that will help define their points of differentiation. This document can help design compensation plans, service offerings and agent support.
Module 5: Developing Your Brand Story
Participants develop a clear and articulate brand story that encapsulates and expresses their points of differentiation. This forms a basis for marketing, recruiting and any projects that relate to the brand. T3 Fellows Advisors help refine and improve the brand story so that it is clearly articulated for consumers, staff, agents and potential recruits.
Module 6: Recruiting Personas
Participants learn how to focus their recruiting efforts. Through the creation of recruiting “personas,” they will get a clear picture of the types of agents that will be the best fit for their organization. This will drive the development of marketing messages, the recruiting funnel, positioning and the company’s offer to agents.
Module 7: Recruiting Interview and Onboarding Process
Participants learn and implement a set of fundamental recruiting practices. The recruiting process is based on the sales funnel model, and best practices and activities will be prescribed for the top, middle and bottom of the funnel. This module allows the participant to discover what they could be doing for recruiting and to establish personal assignments to make that plan a reality.
Module 8: Business Generation
Participants develop a plan for generating business for agents in the company. These plans will likely leverage content marketing, branded materials, company support by staff or service providers, and paid lead generation. The program is scalable and affordable, and participants discover how to use it for differentiation in the recruiting and retention of agents.
Module 9: Hiring
Participants design a plan for developing their companies’ executive and management teams. They evaluate their current management team’s capacity and determine where their business most needs additional capability. Participants then design a plan to develop existing staff’s skills to meet this gap and/or develop a plan to recruit additional executives into the business.
Module 10: Accomplishment Marketing
Participants learn how to generate and market accomplishments. By planning for and leveraging awards, data and production statistics and testimonials, they differentiate their company, create a constant stream of press and earned media, and attract agents and consumers.
Retreat 1: Establishing your Value Proposition
- Establishing consumer messaging, including brand, marketing and service delivery.
- Refining agent messaging, including service offerings, marketing support, lead generation, and commission and compensation plans.
- Defining financial model and operational requirements that deliver on the value proposition.
Retreat 2: Scaling and Growth
In the second retreat, participants develop their plan to grow their company. They work collaboratively to discuss obstacles to growth, staff development and recruiting.
Additional topics include reviewing the financial performance of their company, lead generation masterminding, and lessons learned in the T3 Fellows program.