T3 Sixty, a real estate management consulting and analytics firm, has appointed former realtor.com executive Frederick Herot as vice president of marketing to lead the firm’s marketing consulting services for residential real estate brokerage companies.
Herot will lead marketing services engagements and provide marketing leadership for T3 Sixty clients, in conjunction with T3 Sixty’s strategic consulting services. Now, T3 Sixty’s integrated professional services provides brokers, franchisors and teams access to marketing expertise to empower their new initiatives, from making assessments of existing marketing and positioning to planning new marketing campaigns, and for developing staff to implement their marketing plans.
Herot led the marketing efforts at realtor.com for 14 years as vice president of marketing where he guided the company’s efforts to market its tools and services to brokerages, teams and agents through national campaigns, case studies, events and videos. Before realtor.com, he served as a vice president of marketing at Weichert Realtors for 14 years.
“Adding a talented industry marketer like Frederick to the T3 Sixty, rounds out our selection of consulting services to brokers and franchises,” said T3 Sixty President Jack Miller.
“I’ve built a career understanding the messaging and marketing needs of brokerages, teams and agents,” said Frederick Herot, “ and now I can enable brokers to fine-tune their marketing through T3 Sixty’s exceptional combination of consulting services.”
About T3 Sixty
T3 Sixty is a trusted advisor and management consultancy in the residential real estate brokerage industry. T3 Sixty also provides extensive data services and research to affect intelligent change and growth. For more, visit t360.com.