Home sales jumped 14.5% in February the month previous, the largest jump in over two and a half years, according to the latest existing home sales report from the National Association Realtors. Median existing home prices, however, dropped 0.2% in February from a year previous, marking the first year-over-year drop in over a decade! Inventory remains low, which could sustain demand despite rising interest rates. The market continues to throw mixed signals. At this time, strategic, focused marketing will help brokers and agents stand out and resonate with real estate consumers facing a difficult market.

Boomers have retaken the title as the most populous generation of homebuyers from millennials, according to NAR’s 2023 Home Buyers and Sellers Generational Trends report. The report reveals that boomers led all generations with 39% of home purchases in 2022, followed by millennials accounting for 28%. In 2021, millennials led with 43% share compared to boomers at 28%. Older homebuyers often have more resources and can weather turbulent economic times, like the U.S. is experiencing now, better than younger buyers. Brokerages and agents can leverage this insight to adjust their marketing and prospecting to better meet and serve current buyers.

Anywhere Real Estate has tapped Kamini Lane as president and CEO of its company-owned Coldwell Banker offices. Reporting to Sue Yannaccone, president and CEO of Anywhere’s franchise division Anywhere Brands and its company-owned brokerage division Anywhere Advisors, Lane reflects the increasing role women are playing at the highest level in real estate corporate boardrooms. Every year, T3 Sixty tracks the industry’s 200 most powerful leaders in the SP 200. 2024 is shaping up to be potentially a record year for women on the ranking.