T3 Insight

EXp Realty’s national brokerage footprint with a team-forward brokerage approach is attracting teams in droves. Inman dove into the trend, which T3 Sixty also analyzed in its 2021 Swanepoel Trends Report chapter “Real Estate’s Cloud-Based Brokerage Takes Flight.” As teams shared in this article, and as T3 discovered upon diving into the company’s business model and interviews with executives, eXp is growing by leaps and bounds because of its revenue-sharing model, in which agents earn a portion of the company revenue of agents they recruit, its equity plan, in which agents earn company shares based on different performance metrics and a borderless, office-less support network that facilitates collaboration and growth. Access the STR and other T3 research at T3 Intel.

RE/MAX has reached an agreement to acquire RE/MAX Integra’s North American franchise region, which includes 19,000 agents in the U.S. and Canada. The acquisition continues a yearslong strategy by RE/MAX to acquire large regions they do not already own. The is another bold step by REMAX as existing leaders in the industry push back against the strong growth from a slew of new franchisors and brokerages that are well-financed and expanding rapidly.

ZipLogix, the forms software provider that was founded and run by a California Association of Realtors subsidiary until 2019 when Lone Wolf Technologies acquired it, will see its Realtor association connection terminate at the end 2021. NAR, which began offering parts of the technology as a member benefit in 2015, has decided to no longer offer it to members after spending $62 million over six years to provide this technology to members. When NAR’s support ends later this year, forms and transaction software will now compete on equal footing in markets across the U.S., which will open up the forms and transaction management technology markets a bit wider.