All Articles
T3 Insight Monthly Digest Articles
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January 2022
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With demand for talented workers greatly outweighing supply, it’s more important than ever to build and cultivate a company attractive to outside talent. This article shares five top strategies to do so.
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January 2022
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True growth happens behind the scenes and deep down. That’s the orienting philosophy around T3 Sixty and its growth-oriented program T3 Fellows. This article highlights the proven steps to establishing a strong foundation and one brokerage’s recent experience in shoring up its foundation.
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January 2022
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With the rise of national brokerages and extremely profitable real estate team business models, the pioneer of the modern real estate team, Keller Williams Realty, has launched two new initiatives to push the team model even further. This article dives into details of each.
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December 2021
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As MLSs look to expand market areas, they’re also looking to modernize their MLS systems with choice, integrations and additional features. As MLS leaders must constantly investigate their options, this article outlines the MLS system landscape and provides high-level insight on the most-used systems.
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December 2021
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As the pool of talented candidates has become smaller, internal recruiting, always important, has become even more vital. This article outlines some of the steps companies can use to implement a successful program.
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December 2021
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The 2022 Swanepoel Trends report analyzes the top trends shaping the residential real estate brokerage industry to give leaders the information and insight to successfully adapt and thrive in real estate’s next era. This article highlights several of its key chapters.
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November 2021
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Real estate brokerages and teams need different technology at different sizes. In fact, the right technology for smaller firms just will not fit as firms pass a certain agent count. This article highlights some of the technology considerations for brokerages and teams at different sizes.
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November 2021
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Most leaders know the value of strategic planning but may not yet have a reliable, proven system that enables them to focus on the key business areas that actually improve the bottom line. This article outlines a strategic planning process all brokers can employ to achieve tangible results.
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November 2021
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IBuying has gained many headlines, but the real estate financing revolution currently happening is much bigger as companies innovate to streamline the transaction with alternative financing services, something T3 Sixty has termed AltFin. Zillow Group’s move to walk away from purchasing homes is just part of this new approach’s evolution.
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October 2021
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The 2022 Swanepoel Trends Report, now in its 17th year, provides key insights and analysis of the most significant trends shaping the industry in what appears to be its most dynamic period in decades. This article presents some of what industry leaders an expect from the report.
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October 2021
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Technology has promised to make things simpler and more efficient for a long time now. In this article, T3 Sixty identifies some technology areas and products with which brokerages and teams are improving their efficiency and finding success.
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October 2021
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Realtor association executives play a critical role in administering the important services local Realtor associations missions, from serving members with training and education to advocacy and administering a multiple listing service. This article outlines the best practices Realtor associations should employ to hire successful executives.
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September 2021
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T3 Sixty ranks the residential real estate brokerage industry’s most powerful and influential leaders and executives. nominate a leader you feel is worthy.
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September 2021
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While real estate companies tout many potential applications, AI is actually in its relatively early stages in the industry
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September 2021
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Housing affordability has become a big challenge in communities throughout the U.S., as home prices rise, particularly at lower price points
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August 2021
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The large real estate brokerages and technology companies are getting even larger. And it is becoming more difficult to determine who owns whom when companies maintain the brands of some firms they acquire. This post summarizes the most significant brands operated some of the industry’s largest companies.
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August 2021
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Many real estate leaders are realizing that improving the diversity of their leadership teams support their corporate ideals, but they may not realize that it improves their bottom lines. In this article, we discuss the business case for improving diversity on real estate leadership teams
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August 2021
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Increasingly, the power of real estate technology does not lie with the systems brokers and teams use, but in how they use them. And perhaps nothing influences the way companies can use different technologies than the degree to which they integrate with each other. In this article, we outline the four main types of real estate integrations with examples of each.
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July 2021
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As the brokerage industry matures into one with more public companies, more companies are offering agents compensation in the form of equity and revenue sharing that supplements traditional commission splits. This article provides insight into this shift.
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July 2021
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As the need to automate and increase efficiencies continue to rise, industry-specific back-office accounting systems are becoming gradually more important to brokerages. With many options to choose from T3 Sixty compiled a list of eight important questions and steps to help brokers to find the right system for them.
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July 2021
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Key performance indicators, or KPIs, are an invaluable tool for brokerage leaders to grow and adapt their businesses. In this article, we identify and provide details on the six most critical KPIs brokerages should track.
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June 2021
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MLSs have long offered services provided by exclusive technology partners. This strategy has created some vulnerabilities for MLSs when they want to diversify offerings or help themselves and participants fully leverage derivative MLS data. This article explores the importance of MLS technology interoperability.
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June 2021
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A diverse team has numerous benefits – it supports creative solutions, innovation, increased retention, improved culture and better decision-making. This article provides insight into how to develop and implement a diversity-focused hiring plan.
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June 2021
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The industry is consolidating at an increasing clip, and the strategy by companies vying for the top of the future leaderboard is becoming clearer. This article outlines the game plan by looking into one of its newest player employing the strategy.
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May 2021
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Rentals have long been a related, but detached aspect of the residential real estate sales industry. As the nation’s most popular portals mature and consolidate, however, they are beginning to also compete for dominance as rental marketplaces complement their for-sale business.
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May 2021
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Technology has become critical to the modern brokerage. Consequently, the contracts brokers have with their vendors have become ever more vital to business health. It’s never been more important to develop clear contracts that specify how integrations, data and acquisitions can affect operations. T3 Sixty gives its recommendations in this article.
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May 2021
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The brokerage accounting system landscape is changing. In this article, T3 Sixty presents five newer systems for brokerages to evaluate when considering a back-end financial platform.
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April 2021
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The nation’s largest residential real estate companies are capturing more market share and rapidly shaping the industry’s future into one more consolidated and large. The U.S.’s 20 largest real estate companies grew market share by 6.9 percent in 2020 over 2019. This article dives into the numbers.
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April 2021
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This article provides detail behind the Home Demand Index, the new homebuyer demand tool T3 Sixty released in partnership with Bright MLS in March. The tool gives 95,000 agents and 20 million consumers unprecedented insight into homebuyer demand.
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April 2021
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The pandemic depressed funding activity in 2020, but the analysis of activity suggests some important emerging trends. Read on for T3 Sixty’s analysis of real estate’s current investment landscape.
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March 2021
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The technology agents need, and will use, heavily depends on how they work, their strengths, and how they get and close business. This is why T3 Sixty evaluates technology decisions for companies and agents through the lens of the four agent archetypes, covered in this article.
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March 2021
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The Covid-19 pandemic has greatly shifted how brokerages and teams function, largely by shifting them into remote work environments. This change requires a careful attention to cultivating company culture, which becomes even more important when teams don’t physically interact on a regular basis.
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March 2021
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Real estate technology is increasingly getting consolidated in the hands of fewer, larger players. This article highlights some of the details behind the trend and the implications.
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February 2021
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This article covers the proven perspective and strategies for brokerages to recruit top producing agents. The successful formula involves a mix of understanding agent personas and archetypes, and then employing a strategy that leverages these for a particular market and brokerage.
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February 2021
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The pandemic has had huge effects on all areas of real estate including, of course, organized real estate. T3 Sixty’s annual MLS and local Realtor association scorecards reveal how each type of organization fared.
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February 2021
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The residential real estate brokerage industry is rapidly maturing, and nothing indicates this like the growing wave of companies within the ecosystem going public. The public markets provide resources and access to capital that increases the stakes and competitive firepower needed for firms to operate growing, sustainable businesses.
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January 2021
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Building a high-functioning remote company is now more important than ever. In this article, we explore the five most critical skills companies need to master and implement to find success with remote talent.
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January 2021
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T3 Intel provides digital, 24/7 access to T3 Sixty’s award-winning real estate research and analysis in one location. The service’s library includes almost 3,000 pages of research at launch and features an intelligent search algorithm that helps users accurately find the information and related subject matter they need. Learn more in this article.
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January 2021
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The residential real estate industry has an incredible opportunity to improve diversity in its ranks. The Real Estate Apprentice Foundation was designed to serve as a vehicle for companies and individuals throughout the industry to come together and help more people from underrepresented and underprivileged communities develop lasting real estate careers.
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January 2021
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The SP 200 ranks the industry’s most powerful leaders each year. The 2021 list, just released this month, helps showcase where the industry is, where it’s going and who’s leading it there. Read on for some more insight into this year’s list.