Case Study Confronts the “Agony” of Real Estate Agent Technology Adoption
Encouraging real estate agents to adopt technology is one of the most wide-reaching issues faced by real estate brokers across North America.
Brokers spend significant resources building, launching and maintaining digital services for good reason: they provide value to agents, improve processes and differentiate brands. But as discussed in the 2017 Swanepoel Trends Report, encouraging agents to adopt technology can truly be “agony.”
The Swanepoel T3 Group has just released a case study to address this issue. Unbiased, neutral research reveals how three brokers leveraged Clareity to significantly improve adoption of the services they offer to agents, delivering improved workflow, better communication and higher ROI in the process.
The case study incorporates technologies that are top-of-mind for real estate brokerages and their technology teams, including single sign-on, APIs and integration with Multiple Listing Services.
“Our research uncovered specific strategies brokers can use to integrate multiple platforms and encourage real estate agent engagement with technology,” said Jack Miller, President & CTO of the Swanepoel T3 Group. “The case study is intended to provide actionable tactics that deliver results.”
The “Finding New Clarity” case study can be downloaded at www.t360.com/clareitycasestudy.