Four hundred hours of research. Countless internal debates. Deep analysis of numbers, organizational charts. A sincere reckoning of what power actually means.
We are excited to announce that the 2017 Swanepoel Power 200 (SP200) report will be released on Monday, January 9.
Along with new faces in the top 10 and a handful of newcomers on the SP200 main list, readers will see a new supplemental list, which names 20 emerging real estate leaders age 40 and younger who we believe will be forces in the industry for decades to come. Other supplemental lists include:
- Trendsetters: Innovators who made a notable impact in 2016.
- Social Influencers: Those who have established a strong voice on social media, influencing tens of thousands.
- Outside Powers: Influential leaders who don’t derive most of their income from residential real estate
In the SP200, we aim to hold a mirror up to the industry, reflecting residential real estate back to itself by noting who wields the most power and influence (and in what order), whether by position, personal power, employee count, reputation and trajectory.
In addition to the main SP200 list and the four bonus lists, the publication lists leaders according to their SP200 rank in five categories:
- SP200 Corporate Executives: Executives who predominantly oversee corporate franchise brands or real estate networks.
- SP200 Power Brokers: Executives who predominantly oversee company-owned brokerage firms.
- Women Leaders: Women leaders who hold the highest senior executive positions in the residential real estate brokerage industry.
- Technology Executives: Executives with technology companies who primarily serve residential real estate brokerage companies.
- Organized Real Estate Leaders: Staff executives or elected officers of a Realtor association, council, board, et al. MLS organizations and other subsidiaries executives are also included here as the businesses are usually intertwined.